Get the right mindset to be a Buyer Enablement PRO
Challenge Your Long-held Assumptions
You are in charge of the buying
process, not the buyer.
Take the lead. Show them the way.
BOOK EXCERPT: Taking Charge of Buying. Letting Go of Selling.
Who should be in charge of the buying process? You might think it's the buyer. But they don't have experience buying your solution. Who is in charge of selling? You might think it's the selling team. Think again. Who has to sell internally to all of the other stakeholders? The buyer. Learn how to embrace the new paradigm of selling through your champion.
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